Work Acraya

Wellness Digital Marketing

Acraya

Acraya is a Costa-Rica based dark retreat platform offering immersive Bön and Dzogchen dark retreat experiences. The brand needed to build its online presence from the ground up, increase visibility ahead of launch, establish communities across key social platforms, and connect with relevant audiences through influencer and podcast outreach.

Situation

Acraya came to us before launch with a marketing plan focused on building brand visibility and establishing a strong online presence. They wanted to create and grow their presence across X, Instagram, YouTube, TikTok, and Reddit, while also securing podcast opportunities to introduce the brand to relevant audiences.

Task

Responsible for supporting Acraya’s digital marketing and online presence through social media management, content scheduling, community building, influencer outreach, podcast outreach, Reddit marketing, and promotional content coordination.

Action

  • Managed and scheduled content across Acraya’s social media platforms to maintain consistent brand visibility and audience engagement.
  • Helped establish Acraya’s presence across X, Instagram, YouTube, TikTok, and Reddit from the early stages of the brand’s launch.
  • Researched relevant influencers and creators and organized outreach inviting them to join Acraya’s waitlist in exchange for creating two promotional videos.
  • Managed Acraya’s Reddit presence, including account activity, community engagement, and promotional content.
  • Created and managed Reddit content while working within the platform’s community requirements and engagement dynamics.
  • Conducted content and marketing research to identify relevant topics and opportunities for increased brand visibility.
  • Coordinated promotional messaging and updates across Acraya’s digital channels.

Result

Approximately100 Weekly Reddit engagements within four weeks Growing from no established community activity.
From 0 to23 Reddit karma within two weeks
Approximately 0 to1,000 Social media followers
Approximately10 Successful influencer outreach conversions within two months
Approximately6 Podcast appearances Expanding Acraya’s visibility to relevant new audiences.

Established Acraya’s presence across X, Instagram, YouTube, TikTok, and Reddit ahead of launch.

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