Work PayFonte

Fintech Product & Growth Marketing

PayFonte

A live fintech product already operating in the market.

Situation

PayFonte had a working product and an active user base, but the website wasn’t pulling its weight. Pages weren’t optimised for search, the site structure didn’t support organic discovery, and there was no strategy for turning search traffic into product signups. The product was growing through other channels, but the website was leaving organic growth on the table.

Task

Optimise PayFonte’s website for SEO and product-led growth. Make the site discoverable in search, improve how it ranks, and turn organic visitors into users.

Action

  • Conducted a full site audit covering technical SEO, on-page optimisation, content gaps, and conversion paths.
  • Optimised existing pages for search performance and conversion, including metadata, page structure, internal linking, and content clarity.
  • Expanded indexed content to increase the site’s search footprint.
  • Managed ongoing page and blog content to support keyword targeting and topical authority.
  • Running A/B tests focused on optimising the search-to-signup journey for product-led conversion.

Result

Within 60 days
65%Indexed pages increased
113%Search clicks grew
47%Average search position improved

Ongoing A/B testing and content management continues to push organic conversion.

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